F&B Business Analyst

Location: London

Hours: Full Time - Monday:Friday

Contract Type: Permanent, Salaried

This role is responsible for liaising across multiple departments, ensuring effective communication, and supporting the execution of F&B projects and activations. The role will support analysis of operational and financial performance, coordinate cross-functional projects, and ensure that the F&B function is working efficiently and aligned to Merlin’s commercial and guest priorities. This position operates within a matrix environment, requiring strong collaboration across central, regional, and attraction teams to align priorities and deliver consistent commercial outcomes.

Responsibilities:

• Coordinate F&B projects and initiatives across departments, ensuring clear communication and timely delivery.
• Set cadence and routines for the F&B team, including meetings, reporting, and project check-ins.
• Liaise with park F&B teams to ensure alignment and smooth execution of initiatives.
• Track and manage project timelines, milestones, and dependencies to support successful execution of F&B initiatives.
• Identify and connect with the right stakeholders across Marketing, Branding, IP, IT, and Operations to secure information, support, and approvals.
• Liaise with Marketing, Branding, and IP teams to align F&B activations with broader campaigns and brand objectives.
• Work closely with IT to ensure effective use of F&B technology, reporting tools, and operational systems.
• Review financial and operational data across sites to identify trends, variances, and actionable insights.
• Set, track, and monitor KPIs, preparing clear summaries and reports for leadership.
• Conduct market research to support menu development, pricing strategies, and operational decision-making.
• Provide analytical support for new initiatives, seasonal activations, and pilot projects.
• Develop and maintain performance dashboards to monitor key F&B KPIs.
• Maintain a strong understanding of park operations to connect initiatives with business outcomes.
• Collaborate across matrix teams to standardise reporting and embed a KPI-driven culture within F&B operations.
• Conduct detailed analysis of F&B trends across the entertainment and leisure sector, using market data, consumer insights, and benchmarking tools to identify emerging opportunities and risks
• Evaluate evolving guest behaviours, spending patterns, and menu preferences to support data-driven recommendations that enhance commercial performance and guest satisfaction.

• Bachelor’s degree in Business, Hospitality, Economics, or a related field (essential).
• Experience in F&B operations, management, or commercial roles.
• Familiarity with Merlin frameworks and business approach (desirable).
• Proven ability to coordinate projects and manage multiple stakeholders.
• Strong analytical and data interpretation skills with attention to detail.
• Excellent communication, organisation, and interpersonal skills.
• Experience working in a matrix organisation and reporting against KPIs (essential).

• 40% discount off LEGO® sets and products on the online LEGO Store!

• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• Staff discount codes for Merlin Annual Passes to gift to loved ones!

• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Ongoing training & development
  
  About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.