Global Brand Identity Manager

Location: London, SE1 9AX

Contract Type: Permanent, Salaried

We are recruiting for a Global Brand Identity Manager to join our AWESOME Brand Identity Team!

As a Global Brand Identity Manager, you will bring Merlin Entertainments’ visual identity to life across a diverse global portfolio of attractions and guest experiences. Working within the central Brand Identity team, you will:

• Brand Design & Creative Application
• Design and adapt visual assets, layouts, iconography, templates, and graphic systems aligned to brand guidelines.
• Support creation of brand toolkits, illustrations, signage mock-ups, campaign assets, and branded UI elements.
• Translate brand guidelines into real-world applications across attractions, digital platforms, marketing, and guest-facing environments.
• Brand Identity System Development
• Contribute to the design and evolution of visual identity systems, including typography, colour, layout, and brand architecture.
• Refresh and update brand playbooks, visual standards, and template libraries.
• Produce visual examples and guidance for global teams to ensure consistent application.
• Asset Production & Collaboration
• Prepare and deliver production-ready files for digital, print, signage, merchandise, and environmental applications.
• Collaborate with internal creative, digital, retail, signage, interiors, and marketing teams.
• Support external agencies with asset handover and execution requirements.
• Brand Quality & Governance
• Review creative outputs for alignment with visual guidelines.
• Help manage and maintain brand asset libraries.
• Participate in brand audits and recommend refinements.

• Proven experience in graphic design, brand identity design, visual communication, or creative production (in-house or agency).
• Strong portfolio showcasing brand identity systems, layout work, typography, and real-world brand applications.
• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop); After Effects, Figma, or 3D tools are a plus.
• Experience designing assets for print, digital interfaces, signage, environments, or merchandising preferred.
• Understanding of brand systems, typography, accessibility, and scalable design principles.
• Ability to interpret guidelines and apply them creatively and consistently.
• Design-relevant degree or equivalent experience.

• 40% discount off LEGO® sets and products on the online LEGO Store!

• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• ‘Enjoy the Ride’ Merlin Annual Pass for you and five loved ones!
• Staff discount codes for Merlin Annual Passes to gift to loved ones!

• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Free staff parking
• Ongoing training & development

About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible.