Merlin Entertainments

Global Senior Brand Partnerships Manager

Location (Country-County-City) UK-Greater London-London
Job Locations UK-Greater London-London
ID
2025-10618
Employment Type
Full-Time
Offer/Contract Type
No End Date
Location Name
Arbor Building - London

What you'll bring to the team

Merlin_Entertainments_2013

 

Global Senior Brand Partnerships Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

 

The Senior Brand Partnership Manager is responsible for shaping how our brand comes to life—creating standout experiences and forging high-value partnerships that elevate relevance, deepen guest engagement, and grow brand equity.

 

In this hybrid strategic-creative role, you will identify, secure, and manage impactful brand collaborations that amplify our brands and enhance our brand story. You will lead the full partnership lifecycle, from opportunity mapping and prospecting through to pitching and long-term relationship management, ensuring each collaboration supports strategic priorities while balancing creative ambition with commercial rigor.

 

You will also oversee that partnerships deliver best-in-class brand experiences, working closely with Brand Activation, Creative, Marketing, PR, Operations, and external partners. Whether developing immersive in-attraction moments or culturally-led brand collaborations, you will ensure our experiences feel fresh, relevant, and unmistakably on-brand.

 

Qualifications & Experience

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • Extensive experience in brand partnerships, sponsorships, or commercial marketing within entertainment, leisure, tourism, FMCG, media, or lifestyle sectors.

  • Proven track record securing and managing high-value partnerships and delivering large-scale activations.

  • Strong commercial acumen, including contract negotiation, budgeting, and revenue forecasting.

  • Experience working with global brands in complex, multi-stakeholder environments.

  • Experience with IP-led brands, entertainment destinations, or themed environments is highly desirable.

Benefits

  • A competitive annual salary
  • 33 days holiday (includes bank holidays)
  • ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
  • Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
  • Company bonus
  • Private pension scheme
  • 40% discount online off LEGO
  • 25% discount in our on-site retail shops and restaurants
  • Ongoing training and development opportunities
  • Plus, many more…

 

 

dc_badge1

Pay Range

Competitive

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed


At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.