Senior Content Design Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

The Senior Content Design Manager leads the creative development, design direction, and visual execution of world-class content across Merlin Entertainments’ global portfolio. This role manages all content design in the business (outside of ATL Communications), ensuring every asset, attraction, and guest-facing environment reflects brand authenticity, creative excellence, and operational feasibility.

You will lead a network of internal designers, external agencies, production partners, and IP stakeholders to deliver high-impact content that elevates the guest experience and supports strategic business goals. Your work will cover Marketing content—including Brand, Social Media, CRM, SEO, E-commerce (web/app), and PR—as well as design needs from Attraction Operations and Corporate/Internal Communications teams.

This role ensures all design outputs are on-brand and delivered to a consistently high standard. You will work closely with the Senior Content Operations Manager, who focuses on content operations and delivery, with both roles reporting into the VP Global Content.

• 7+ years’ experience managing creative content design, development, and direction, ideally in entertainment, theme parks, or media.

• Bachelor’s degree in Design, Creative Arts, Media Production, Marketing, Communications, or related field.

• Proven track record delivering concept-to-delivery design in branded and/or IP-driven environments.

• Experience managing multiple projects, teams, agencies, and production partners across geographies.

• Skilled in budget management, cost planning, and project timelines.

• Passionate, innovative, and globally minded, with the ability to balance high-volume and strategic content while delivering excellence.

• A competitive annual salary
• 33 days holiday (includes bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…