Senior Marketing Effectiveness Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are recruiting for a Senior Marketing Effectiveness Manager to join our Global Insights & Strategy team. The Senior Marketing Effectiveness Manager will drive data-led decisions that shape the future of Merlin’s global attractions and brands. Your mission is to utilise performance data to create actionable insights that help us grow smarter and faster.

You’ll take ownership of designing and improving our performance review frameworks, ensuring we have the right tools and dashboards to monitor marketing effectiveness across multiple markets. From media performance to customer acquisition costs, you’ll make sure we’re tracking what matters most.

But this role isn’t just about reporting, it’s about storytelling. You will translate complex data into clear, compelling narratives that influence senior leadership and wider marketing teams. You will spot opportunities, diagnose challenges, and recommend strategies that make a real impact on our growth.

Collaboration is a key aspect of this role, and as an experience stakeholder influencer you will bring your existing skills to work closely with Marketing, Finance, Operations, and Technology teams, ensuring data flows seamlessly and insights are shared effectively. You will also oversee the integration of internal and external data sources, partnering with our data teams to maintain accuracy and reliability.

• Bachelor’s degree in business, finance, economics, data analytics, or a related field
• Proven experience at a leading consultancy firm or in a performance/analytics/strategy role within a FTSE100 company
• Expertise in designing and managing dashboards and reporting suites for global KPIs
• Advanced proficiency in BI tools (including Power BI), Excel, and data automation workflows
• Strong understanding of marketing effectiveness metrics
• Excellent communication skills with the ability to present complex data clearly
• Results-oriented, with a focus on measurable outcomes and value creation

• 40% discount off LEGO® sets and products on the online LEGO Store!

• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• “Enjoy the Ride” Merlin Annual Pass for you and five loved ones!
• Staff discount codes for Merlin Annual Passes to gift to loved ones!

• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Ongoing training & development

About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible.