Senior Commercial Manager

Location: Thorpe Park

Contract Type: Permanent, salaried

Hours: any 5 days out of 7, including weekends and bank holidays

We are looking for an experienced and commercially driven Senior Commercial Manager to join our Resort Operations team at Thorpe Park. This is a fantastic opportunity to play a key role in shaping and delivering commercial strategies that enhance guest experience while maximising revenue across a range of in-park products and services.

In this role, you will lead the delivery and optimisation of secondary revenue streams, working closely with regional and global teams to ensure alignment with wider business objectives. You will inspire and develop high-performing teams, drive operational excellence, and ensure commercial initiatives are seamlessly embedded into the guest journey.

As Senior Commercial Manager, you will take ownership of driving and optimising secondary revenue streams across the resort, including products such as FastTrack, VIP experiences, lockers, and other value-added offerings. You will work collaboratively with regional commercial teams to align local execution with broader strategic objectives, using data and performance insights to identify opportunities for growth and improved profitability.

A key part of the role is leading and developing a team of Commercial Specialists and Commercial Sales Managers. While they are a small team of 5, they are mighty! You will foster a high-performance, collaborative culture, supporting team development through regular feedback, coaching, and clear objective setting, while ensuring a positive and compliant working environment.

You will also be responsible for ensuring operational excellence across all commercial activities. This includes overseeing inventory management, supply chain coordination, and the effective use of systems and processes to support revenue delivery. You will work closely with logistics, IT, and operational teams to ensure products are available, systems run smoothly, and standard operating procedures remain aligned to both commercial goals and best practice.

Collaboration is central to success in this role. You will act as a key contact for commercial initiatives, building strong relationships with internal stakeholders and external partners. By partnering closely with Resort Operations, you will ensure that commercial offerings are fully integrated into the guest experience, enhancing both satisfaction and spend. You will also take responsibility for ensuring compliance with health, safety, and security standards, playing an active role in risk management, incident response, and maintaining a safe environment for both guests and employees.

• Proven experience in commercial strategy, revenue optimisation, or equivalent roles within leisure, hospitality, retail, or attractions
• Strong track record of driving secondary revenue streams and delivering against commercial targets
• Experience leading, developing, and motivating high-performing teams
• Excellent financial acumen, including budgeting and P&L understanding
• Strong analytical skills with the ability to make data-driven decisions
• Ability to influence and engage stakeholders at all levels, including senior leadership
• Experience improving operational efficiency and implementing best practice processes
• Strong communication skills, both written and verbal
• Collaborative approach with the ability to work across multiple teams and functions
• Organised and adaptable, with the ability to manage multiple priorities in a fast-paced environment

• 40% discount off LEGO® sets and products on the online LEGO Store!

• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• Enjoy the Ride Merlin Annual Pass for you and five loved ones! (Equivalent to Merlin Gold Pass)
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• Staff discount codes for Merlin Annual Passes to gift to loved ones!

• Private pension scheme
• Life assurance scheme
• Free staff parking
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Ongoing training & development

About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible.