Merlin Entertainments

Senior Marketing Manager

Location (Country-County-City) UK-Greater London-London
Job Locations UK-Greater London-London
ID
2026-13981
Employment Type
Full-Time
Offer/Contract Type
Fixed End Date/Seasonal
Location Name
Arbor Building - London

What you'll bring to the team

Merlin_Logo_Warm_Blue_CMYK

 

Senior Marketing Manager (FTC)

 

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: 12 month contract, salaried

 

We are looking for a commercially driven marketer with a passion for creating impactful campaigns that deliver results. As our Senior Marketing Manager, you will lead the development and delivery of innovative, integrated marketing campaigns across Merlin Entertainments' world-class attractions portfolio.

 

Working within a collaborative Go-to-Market team, you'll be responsible for creating and executing marketing strategies that drive guest demand, increase revenue, and strengthen brand awareness. Using customer insights, market trends, and performance data, you'll shape campaigns that connect with millions of guests and deliver measurable commercial success.

 

This is an exciting opportunity to play a key role in one of the world's leading entertainment and visitor attraction companies, helping to create unforgettable experiences for guests while influencing marketing strategy across our iconic brands.

 

Qualifications & Experience

To succeed in this role, you'll be a strategic and commercially minded marketing professional with a strong track record of delivering integrated marketing campaigns.

 

Key requirements include:

  • Significant experience in a marketing leadership role, ideally within leisure, hospitality, tourism, retail, entertainment, or consumer-focused industries.
  • Proven ability to develop and execute multi-channel marketing campaigns that deliver against commercial objectives.
  • Strong analytical skills with experience using customer insights, market research, and campaign performance data to inform decision-making.
  • Experience managing marketing budgets and demonstrating return on investment.
  • Excellent stakeholder management and influencing skills, with the ability to build strong relationships across multiple teams and functions.
  • Strong communication and presentation skills.
  • Previous experience leading, coaching, or developing team members.
  • A customer-centric approach with a passion for creating exceptional guest experiences.

 

Please note, interviews are scheduled to take place on Monday 16th November and Tuesday 17th November, so we encourage applicants to keep these dates available.

 

Benefits

  • 33 days holiday (including bank holidays)
  • Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
  • Company bonus
  • Private pension scheme
  • 40% discount online off LEGO
  • 25% discount in our on-site retail shops and restaurants
  • Ongoing training and development opportunities 
  • Plus, many more…

 

 

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Pay Range

Competitive

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At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.