Merlin Entertainments

Performance Marketing Manager

Location (Country-County-City) DE-Hamburg
Job Locations DE-Hamburg
Employment Type
Offer/Contract Type
No End Date
Location Name
Hamburg Business Support

What you'll bring to the team

This is an exciting opportunity for a paid search, social and display specialist to own and optimise the presence of the UK Resort theme park brands online to help achieve our business goals. As a Performance Marketing Manager, you will be responsible for establishing paid digital media as successful channels, delivering traffic growth, revenue, and strong ROIs and traffic growth, while effectively managing and optimizing a €1m+ paid media budget to deliver incremental sales. 

Lead the paid media strategy, collaborating with the media agency to optimise PPC, display, and social channels for a stellar ROI and CPA. Bridge the gap between Resort marketing and the agency, ensuring flawless execution. Align SEO with the paid search program, manage the Paid Media Executive, set KPIs, and share valuable insights. Be the industry thought leader, staying ahead of trends and sharing knowledge across the team and business. Make a real impact on resort marketing!


Qualifications & Experience

  • You will be a adept in using Google AdWords, Google Display Network and major social platforms (Facebook, Instagram, TikTok, YouTube).
  • Experience of running paid media campaigns independently.
  • Proven experience of having used Excel in data analysis and reporting.
  • Having showcased leadership in similar roles, emphasising communication and influence.
  • You possess strong budgeting skills and a passion for digital innovation.
  • Ability to approach problem-solving with a proactive and creative mindset.
  • Previously adapted seamlessly to changing priorities and fast-paced environments.
  • You excel in multitasking and thrive on ownership and accountability, with a track record of driving change.
  • Leisure/entertainment experience preferred.
  • Occasional travel to other Merlin European attractions will be required.
  • Proficiency in English and German is required.


We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). 

Everyone Matters at Merlin.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

If you have any questions or if you require any adjustments due to disability or a medical condition, we'd love to hear from you at and one of the team will get back to you as soon as possible.

Pay Range



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