Merlin Entertainments

Marketing Manager

Location (Country-County-City) UK-Berkshire-Windsor
Job Locations UK-Berkshire-Windsor
ID
2025-8177
Employment Type
Full-Time
Offer/Contract Type
Fixed End Date/Seasonal
Location Name
LEGOLAND Windsor Resort

What you'll bring to the team

 

 

 

 

Marketing Manager
Location: LEGOLAND® Windsor Resort, Windsor, SL4 4AY
Hours: 37.5 hours per week, usually Monday-Friday
Contract Type: 1-year fixed term contract, parental cover
 
 
Here at the LEGOLAND® Windsor Resort our 2025 season is in full swing, and we are recruiting for a Marketing Manager to join our AWESOME Marketing Team!
 
 
As the Marketing Manager at LEGOLAND Windsor Resort, you will support the development and implementation of innovative and data-driven marketing campaigns and activations that drive guest attendance, to achieve revenue targets and continuously enhance the guest experience whilst maximizing marketing ROI.
 
 
As part of our Merlin Global Marketing function you will work collaboratively with your network of teammates to deliver a clear and aligned marketing strategy that will engage and inspire our guests, and work in partnership with the brand standards and messaging of the beloved LEGO brand. 
 
 
The Marketing Manager will lead the execution of marketing campaigns across various channels including digital, social media, traditional media, and experiential marketing, be responsible for creating marketing collateral and work closely with internal teams at LEGOLAND Windsor to ensure campaigns are implemented within relevant activation timeframes and, of course, within budget parameters. 
 
 
As an experienced Marketing Manager you will be well versed in the understanding of guest behaviours, market trends and the importance of growing digital traffic, engagement and conversion, using data driven insights to inform your recommendations for continuous improvement. 
 
 
This role is a 1-year fixed term contract, parental leave cover

 

 

 

 

 

Qualifications & Experience

• 3+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors
• Excellent verbal and written communication skills 
• Experience in developing and executing integrated marketing campaigns
• Experience collaborating with different teams, and balancing priorities
• Good analytical abilities, using data-driven insights to inform marketing strategies
• Excellent stakeholder management 
• Support in the management of marketing budgets, demonstrating marketing ROI. Some commercial understanding in particular the role marketing plays in business performance 
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing

 

 

Benefits

• 40% discount off LEGO® sets and products on the online LEGO Store!
• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• Staff discount codes for Merlin Annual Passes to gift to loved ones!
• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Free staff parking
• Ongoing training & development
 
 
 
About the LEGOLAND® Windsor Resort
We are looking for a Marketing Manager to join our AWESOME team on a 1-year fixed term contract at the UK’s favourite children’s theme park; the LEGOLAND® Windsor Resort. The LEGOLAND Windsor Resort is the ultimate destination for families with children age 2-12. The Resort is home to three awesome LEGO themed Hotels and a host of rides, shows and attractions built around the iconic LEGO® brick. This role is based at the Windsor theme park, located in 150 acres of beautiful parkland.
 
 
 
About Merlin
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
 
If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at jobs@legoland.co.uk and one of the team will get back to you as soon as possible.
 
 
 
 

Pay Range

Competitive

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At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.