Are you a digital storyteller with a passion for creating scroll-stopping content? Do you dream in memes, thrive in trends, and know exactly how to spark a conversation online?

At Merlin Entertainments, we create magical moments across some of the world’s most iconic attractions — from the London Eye and Madame Tussauds to SEA LIFE and The London Dungeon. Now, we’re looking for a Social Media Manager to help amplify our brand stories across our London Gateway attractions and SEA LIFE centres across the UK.

What You’ll Be Doing:

📱 Social Media Strategy & Planning

• Collaborate with the wider UK social media team to shape and roll out a cohesive social media strategy for London and SEA LIFE attractions nationally
• Set clear campaign goals, KPIs, and benchmarks that align with marketing and business objectives

🎨 Content Creation & Scheduling

• Be the creative force behind our organic social — from writing witty captions to producing eye-catching videos and planning shoots across attractions
• Share responsibility for the London attractions with another Social Media Manager, flexing focus based on seasonality and campaign priorities
• Ensure all content reflects Merlin’s tone of voice and global brand guidelines while keeping it fresh, fun, and platform-appropriate

🚀 Campaign Management

• Own the planning, execution, and optimisation of social media campaigns designed to drive engagement, footfall, and brand love
• Work closely with influencer partners, brand teams, and creative teams to deliver campaigns that leave a lasting impression

💬 Community Engagement

• Monitor and engage with our growing social media communities — answering questions, joining trending conversations, and keeping the vibe friendly and fun
• Build relationships with fans, influencers, and advocates to spark conversation and loyalty

📊 Analytics & Reporting

• Use Dash Social and other tools to track performance metrics and report on results
• Deliver monthly reports packed with insights, wins, and ideas to make our social output even better
• Keep your finger on the pulse of community sentiment and trends to help guide content decisions

🤝 Cross-Functional Collaboration

• Work closely with the other Social Media Manager for London to divide and conquer content responsibilities
• Collaborate across digital, regional marketing, PR, and global brand teams for consistent storytelling
• Align with the Paid Media Manager to ensure synergy between organic and paid social efforts

🚧 Innovation & Trendspotting

• Keep your eyes open for the next big trend — whether it’s a new platform feature, a viral challenge, or a clever brand moment
• Help lead innovation in digital storytelling, testing new formats and fresh ways of showcasing our brands
• Stay clued into competitors and cultural shifts that can shape our social approach

• 1–2+ years of experience in social media or digital marketing (bonus points if it’s in entertainment, hospitality or travel!)
• A solid grasp of all major platforms — Facebook, Instagram, TikTok, X (Twitter), YouTube — and how to tailor content for each
• Experience with social tools like Dash Social, Sprinklr, or Hootsuite, plus comfort with reporting and data analysis (Google Analytics, Meta Insights)
• A flair for storytelling, a creative mindset, and top-tier writing and communication skills
• Comfort managing content shoots and liaising with multiple teams to get things done
• A collaborative spirit, strong attention to detail, and a passion for creating memorable digital experiences