Applications close: Monday 21st April 12:00

Are you a strategic marketing leader with a passion for entertainment and tourism? Ready to take on three of London's most iconic attractions? We’re on the lookout for a talented Senior Marketing Manager to join our team on a 12-month fixed-term basis, supporting The lastminute.com London Eye, SEA LIFE London Aquarium and Shrek’s Adventure! London.

This is an exciting opportunity to play a pivotal role in shaping the marketing direction of these world-renowned attractions, ensuring we continue to deliver unforgettable experiences to millions of guests each year.

Reporting to the Marketing Director – London, you’ll be responsible for developing and executing data-driven, innovative marketing campaigns that boost brand relevance, drive footfall and revenue, and enhance guest satisfaction.

As part of the Marketing Business Partner team, you’ll work closely with the operational teams at each attraction, as well as our global and regional marketing specialists in areas such as E-commerce, Digital Marketing, Content, Brand, Corporate Affairs and more. You’ll be the crucial link between local business needs and our global marketing function.

Key Responsibilities

• Develop and lead integrated, insight-led marketing campaigns aligned to business goals

• Partner with Operations to bring marketing strategies to life across all three attractions

• Work collaboratively with global brand teams to ensure consistency across marketing activities

• Leverage consumer insights and analytics to drive commercial performance and campaign effectiveness

• Collaborate across functions including Revenue Management, Trade Sales and Digital to maximise impact

• Manage marketing budgets and report on performance and ROI

• Contribute to regional marketing strategy, ensuring global campaigns are tailored for the UK market

• Inspire and lead any direct reports, fostering creativity and collaboration

• Experience in marketing management roles, ideally in entertainment, tourism, hospitality or retail

• Strong track record of delivering successful integrated marketing campaigns

• Experience working cross-functionally and managing multiple stakeholder relationships

• A customer-first mindset with strong commercial acumen

• Proven experience managing marketing budgets and delivering measurable ROI

• Excellent communication, leadership and analytical skills

• A positive, proactive attitude and passion for creating exceptional guest experiences

• Experience managing a small team

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).  Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

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