Applications close: Monday 21st April 12:00

We are looking for an experienced Marketing Manager to drive innovative, data-led marketing campaigns that boost consumer demand, increase revenue, and enhance the guest experience across London Gateway—Merlin Entertainments’ collective of world-class attractions on London’s South Bank. This is a permanent, full-time position offering an exciting opportunity to help shape the future of one of the capital’s most iconic visitor destinations.

As part of the Marketing Business Partner team, you’ll collaborate closely with the operational teams across our South Bank attractions—including the lastminute.com London Eye, SEA LIFE London Aquarium, Shrek’s Adventure! London, and The London Dungeon—to ensure marketing strategies are effectively executed. From developing multi-attraction campaigns to supporting high-profile events and partnerships, you’ll play a key role in enhancing the visibility and appeal of this landmark destination.

You’ll also work within a matrix team, partnering with specialists across E-commerce & Digital Marketing, Brand, Content, Partnerships, Corporate Affairs, Strategy & Commercial, and Revenue Management to deliver impactful marketing initiatives that support both commercial performance and memorable guest experiences.

Key responsibilities:

• Develop and implement compelling, multi-channel marketing campaigns that align with business objectives, ensuring seamless execution across digital, social, traditional, and experiential marketing.

• Lead the strategic development and promotion of multi-attraction initiatives, seasonal events, and brand collaborations across the London Gateway cluster.

• Adapt global marketing strategies for local markets, ensuring campaigns resonate with target audiences while maintaining brand consistency.

• Collaborate with the Brand team to align marketing efforts with global brand frameworks, ensuring consistency across all guest touchpoints.

• Use market research, customer behaviour data, and competitive analysis to inform marketing decisions and enhance campaign effectiveness.

• Partner with E-commerce and Digital Marketing teams to drive traffic, engagement, and conversions across digital platforms.

• Monitor marketing budgets and track campaign performance, providing data-driven insights to optimise ROI.

• Work closely with internal teams and external agencies to develop media plans, activation strategies, and marketing assets that drive business success.

• Experience in marketing, ideally within the entertainment, hospitality, tourism, or retail industries.
• Ability to develop innovative, customer-centric marketing campaigns.
• Excellent verbal and written communication, with a talent for stakeholder management.
• Experience using data and insights to inform marketing strategy and decision-making.
• Understanding of how marketing drives business performance and revenue growth.
• A guest-first approach to marketing, with a drive to create unforgettable experiences.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

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