A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun, in smiles, shrieks and spine-tingles, in memories, in magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

We are looking for an experienced and results-driven Senior SEO Manager UK & EU to join our Digital Marketing team. The SEO Manager will be responsible for leading and executing SEO strategies that drive organic traffic, increase visibility, and improve the user experience across Merlin Entertainments' portfolio of attractions in the UK & EU. This is a key role that will require collaboration with multiple teams, strong analytical skills, and the ability to stay ahead of industry trends and search engine algorithm changes.

This role is flexible on location in the UK & Europe, provided you are a commutable distance to one of our attractions or offices.

Main Responsibilities

SEO Strategy Execution:

• Support Global Head of SEO to develop and implement strategies driving visibility, traffic, and conversions for Merlin’s UK & EU attractions.
• Conduct keyword research and optimize on-page/off-page SEO to align with business and brand goals.

SEO Audits & Optimization:

• Audit technical SEO of websites; feed key requirements into the roadmap to optimize site structure, speed, crawlability, and mobile optimization.
• Execute scalable link-building strategy to improve domain authority and search engine rankings.

Performance Monitoring & Reporting:

• Regularly monitor SEO performance through tools like Google Analytics and Search Console.
• Provide SEO performance reports with actionable insights and recommendations for improvement.
• Implement A/B testing for SEO elements to enhance rankings and user experience.

Collaboration:

• Align SEO strategies with marketing, content, PPC, social, and digital teams.
• Work with external agencies to drive SEO initiatives and ensure adherence to best practices.

Innovation:

• Stay updated on SEO trends, algorithm updates, and best practices to improve rankings.
• Conduct competitor analysis to identify opportunities and trends.

Leadership:

• Lead and develop a high-performing SEO team, fostering creativity, collaboration, and excellence.
• Ensure continuous professional development for team members and contribute to the broader business goals.

• SEO experience with a proven track record in driving organic search improvements.
• Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms.
• Strong technical SEO knowledge and hands-on experience with on-page and off-page SEO.
• Expertise in content strategy, link-building, and mobile SEO.
• Data-driven approach with excellent communication skills.
• Ability to collaborate effectively in a fast-paced, global environment.
• Experience in the travel, leisure, or entertainment industry is a plus.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.