Location: London
Division: Creative
Contract Type: Fixed term (Maternity Cover)

Are you ready to design the future of fun?

We’re on the lookout for a visionary Interactive Experience Creative Lead to join our global Creative team during a key maternity cover period. This is a rare opportunity to shape world-class, story-driven attractions - blending storytelling, technology and play in truly unexpected ways.

You'll lead the creative charge on large-scale, interactive and immersive experiences, with a focus on LEGOLAND® and other major IPs across our global family of brands.

What You’ll Do

• Lead the Creative Vision: Drive the concepting, development, and delivery of interactive guest experiences across our theme parks, gateway attractions, and new products.
• Design with Purpose: Craft guest-centred, intuitive, and imaginative physical-digital experiences that push boundaries in immersive design.
• Prototype & Playtest: Bring concepts to life with digital and physical prototypes—then playtest, refine, and repeat.
• Collaborate at Scale: Work hand-in-hand with Creative Technology, Digital & Data, Product teams, and world-class external partners.
• Gamify & Innovate: Pioneer playful, layered narrative systems and gamified experiences in location-based environments.
• Communicate Creatively: Own UX flows, experience maps, interaction models and storytelling treatments to share your vision clearly across the business.
• Oversee Excellence: Guide external vendors and partners to deliver high-quality output that meets our creative and brand standards.

Who You’ll Work With

You’ll collaborate closely with:

• The SVP, Global Brand and Creative Strategy Director to ensure brand alignment.
• Our Product Delivery Team and Regional MDs to deliver experiences that are as operationally viable as they are magical.
• A global cast of creatives: ECDs, designers, producers, strategists, and more.

What You Bring

• Proven experience as a Lead or Creative Director or in a similar leadership role within a creative agency, entertainment company, or immersive attractions industry. 

• Significant experience in interactive experience design and gamification – from conception to development and realisation. 

• Demonstrated success in leading large-scale, multidisciplinary creative projects from concept through execution. 

• Deep understanding of branding, storytelling, and immersive design principles. 

• Strong knowledge of the theme park and entertainment industry, including emerging trends, technologies, and guest experience standards. 

• Exceptional leadership skills with a proven ability to inspire, mentor, and grow creative teams. 

• Excellent communication and presentation abilities, with experience engaging senior stakeholders and external partners. 

• A strong portfolio showcasing innovative creative work and measurable business impact. 

Leadership Behaviours We Value

• Soulfully Curious – You ask great questions, learn fast, and think big.
• Results Focused – You drive projects to impact and never lose sight of the guest.
• Extraordinary Teammate – You lift others, share generously, and collaborate instinctively.
• Develops People – You coach, mentor, and help your team grow.

Why Join Us?

You’ll play a pivotal role in delivering flagship global attractions that are loved by millions. You’ll work in a creative, collaborative, and genuinely playful environment - where no two days are ever the same, and where your ideas can truly come to life.

Ready to build the next generation of interactive magic?

Apply now and bring your imagination to life.