Creative Lead (with Events Experience) 
📍 London | Division: Merlin Magic Making (Creative) 

At Merlin Entertainments, we’re home to some of the world’s most-loved attractions from LEGOLAND® to Madame Tussauds, SEA LIFE to The Dungeons. Behind the scenes, our Merlin Magic Making (MMM) team is where that magic begins. 

We’re now looking for a Creative Lead to join our London-based studio. This is a fantastic opportunity for a creative all-rounder who can bring ideas to life across attractions, experiences and live events. 

What you’ll be doing 

As a Creative Lead, you’ll: 

• Shape and drive creative concepts for new events, attractions and guest experiences across our global estate. 

• Lead ideation sessions, blue-sky thinking, and concept development delivering ideas that are fresh, innovative and commercially viable. 

• Collaborate with internal teams (Designers, Producers, Marketing, Brand, Ops) and external partners to deliver projects on time, on budget and at the highest creative standard. 

• Translate big ideas into real-world activations, from seasonal events and live shows to themed attraction experiences. 

• Inspire and mentor creative colleagues, fostering a collaborative, high-performing culture. 

• Proven creative leadership (5+ years), within location based entertainment, live and/or immersive events, theme parks or attractions. 

• Experience developing and delivering events, festivals, residencies or themed activations. 

• A portfolio showcasing real-world design and campaigns that engage audiences and deliver results. 

• Strong storytelling ability with a flair for innovation and market differentiation. 

• Confidence working with stakeholders at all levels, from senior leaders to IP partners. 

• Proficiency in Adobe Creative Suite and familiarity with emerging creative technologies. 

• A team player who balances creativity with commercial thinking. 

Why join us? 

At Merlin, our purpose is simple: to bring joy, create connections and make memories. We’re on a mission to be the global leader in branded entertainment destinations and the greatest place to work and play.